I help brands find what’s next
Creative direction, product strategy and development for brands across accessories, home, fragrance and gifting.
From opportunity and concept through sourcing, production and launch.
Selected Work
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GLOBAL BRAND + ARTISAN CRAFT
Creating a Common Language Through Color
Partnership Development · Artisan Training · Tools + Resources · Global Production
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HERITAGE BRAND + FASHION ACCESSORIES
Reintroducing a Heritage Brand for a New Generation
Category Strategy · Creative Direction · Product Design · Product Development · Campaign Direction
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HOME FRAGRANCE + CULTURAL LICENSING
Translating an Architectural Legacy Into Product
Creative Direction · Product Design · Licensing · Product Development · Packaging · Campaign Direction
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ARTISAN CRAFT + ETHICAL PRODUCTION
Creating New Possibilities Through Leather Trim
Product Strategy · Creative Direction · Product Development · Artisan Production · Sales · Marketing
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HOME FRAGRANCE + GIFT
Turning the Matchbox Into a Collectible
Product Strategy · Creative Direction · Product Development · Packaging · Production
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FASHION ACCESSORIES + MASS RETAIL
Building a Leather Bag Private Label Brand
Category Strategy · Creative Direction · Product Design · Global Sourcing · Product Development · Production
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ARTISAN CRAFT + ETHICAL PRODUCTION
Reimagining Wood for a New Market
Strategy · Creative Direction · Product Development · Artisan Production · Sales · Marketing
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HOME FRAGRANCE + MATERIAL
Finding New Opportunity in Brass
Product Strategy · Creative Direction · Product Design · Product Development · Production · Campaign Direction
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FASHION + LIFESTYLE
Creating a Cohesive Brand Experience
Brand Direction · Creative Direction · Brand Guidelines · Digital · E-commerce · Visual Storytelling
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FASHION ACCESSORIES + OCCASION
Rethinking the Evening Bag
Trend Direction · Creative Direction · Product Design · Product Development
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HOME + MATERIAL INNOVATION
Exploring What a Mold Can Become
Product Strategy · Creative Direction · Product Design · Material Development · Sourcing · Production
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ARTISAN CRAFT + HOME
Taking Traditional Craft to the Wall
Product Strategy · Creative Direction · Product Development · Artisan Production · Merchandising · Marketing
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INDEPENDENT CONSUMER BRAND
Building a Brand From the Ground Up
Brand Strategy · Creative Direction · Product Design · Sourcing · Production · E-commerce · Sales · Marketing
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LIFESTYLE LICENSING + CATEGORY EXPANSION
Seeing a Bigger Opportunity for a Lifestyle Brand
Business Development · Licensing · Category Strategy · Product Development · Sourcing
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FASHION ACCESSORIES + TEXTILE CRAFT
Bringing Craft to a Commercial Scale
Trend Direction · Creative Direction · Product Design · Product Development · Global Sourcing · Production
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LUXURY FASHION + ARTISAN PRODUCTION
Reengineering an Icon Through Material
Product Development · Technical Design · Artisan Development · Prototyping · Production
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CREATIVE TECHNOLOGY + BRAND BUILDING
Building a New Creative Offering
Brand Strategy · Positioning · Creative Direction · AI Art Direction · Service Development · Digital · Marketing
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CELEBRITY BRAND + FASHION
Translating a Celebrity Vision Into Product
Product Development · Design Translation · Materials · Sourcing · Production
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HOME FRAGRANCE + RETAIL
Taking the Brand Beyond the Product
Creative Direction · Retail Strategy · Display Design · Product Development · Merchandising
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Where can the brand go next?
Category expansion · Assortment strategy · Market + trend direction · Product opportunities · Brand extensions · Collaborations
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What should it look and feel like?
Creative direction · Concept development · Product design · Color + material · Surface design · Packaging · Brand direction
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How do we make it?
Product development · Global sourcing · Materials · Factory + artisan partnerships · Sampling · Costing · Production problem-solving
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How do we put it into the world?
Campaign direction · Product imagery · E-commerce · Packaging · Sales tools · Lookbooks · Retail presentation · Go-to-market
From opportunity to market.
I work with brands to identify new opportunities and bring them to life, connecting creative thinking with the practical experience needed to design, develop, make and launch product.
HOW I HELP
Thoughtful products can do more.
For people.
For brands.
For the places they live.
MY STORY
A designer, builder and problem solver.
I've spent 15+ years turning ideas into products and helping brands figure out what they should make next.
My work moves between creative direction, product design and development, sourcing, manufacturing, merchandising and brand storytelling across accessories, home, fragrance and gifting.
That range means I can see the big-picture opportunity and understand what it takes to actually make it happen.
Have something interesting in the works?
I'd love to hear what you're working on.