SKEEM | Zodiac Ceramic Matches
Making the Matchbox Worth Keeping
I identified an opportunity to rethink traditional match packaging through an unexpected material: ceramic. After developing a reusable ceramic matchbox, I created an original zodiac collection that transformed the functional object into a personal, collectible gift. I led the project from initial concept and product design through artwork, development, production, and marketing.
Product Strategy · Creative Direction · Product Design · Surface Design · Product Development · Packaging · Marketing
The Opportunity
Looking beyond the paper box.
Traditional matches were typically housed in disposable paperboard packaging. I saw an opportunity to make the container itself part of the product, introducing ceramic to create something more permanent, decorative, and giftable.
I developed a reusable ceramic matchbox that reimagined a familiar everyday item as a small decorative object. The design balanced form and function, creating a new platform for artwork, storytelling, and future collections.
Product Innovation
From packaging to product.
A little something written in the stars.
The Collection
With the ceramic form established, I developed twelve original zodiac illustrations, creating a collection that made the product personal and collectible. Each sign became its own giftable object, giving customers a reason to choose, give, and collect.
Designed to give. Made to keep.
Bringing It to Market
I carried the concept through product development, packaging, photography, and marketing, creating a cohesive presentation that reinforced the collection's decorative and giftable qualities.
