Pantone × Indego Africa
Creating a Common Language Through Color
Professional color tools and training for refugee artisans working with global brand partners.
Partnership Development · Artisan Training
Tools + Resources · Global Production
Color was part of the conversation. The tools weren't.
The Opportunity
Global partners were communicating through standardized Pantone references, while many of the artisans producing their products didn't have access to the same physical and digital tools.
Creating access to a global design language.
The Partnership
The initiative brought together physical Pantone tools, digital resources and training, creating a shared system for communicating color between artisans and international brand partners.
The idea, in practice.
From Strategy to Application
The Bigger Idea
Better product development doesn't always start with a product.
Sometimes the opportunity is identifying the missing tool, relationship or process that makes better work possible.