I'm a design and product executive with 15+ years of experience building private label, licensed, and branded portfolios across specialty, premium, and boutique retail — from emerging lifestyle brands to globally recognized names.
Throughout my career I've led end-to-end product development across global manufacturing networks in the USA, China, Taiwan, India, Morocco, Rwanda, Ghana, and Mexico — leveraging each region's strengths to create products that are well-crafted, commercially viable, and true to the brand. I've collaborated with and built programs for Anthropologie, Bloomingdale's, Macy's, Free People, ASOS, LOEWE, Pantone, and many others.
My work spans home décor, fragrance, gifting, decorative accessories, and jewelry, with a consistent focus on brand integrity, seasonal storytelling, and bringing design-led product to life at retail.
I build from brand DNA outward — developing assortments that balance creative vision, customer desire, and commercial reality. I've led and mentored design teams across category expansions, collaborated with merchants to bring seasonal concepts to life, and traveled extensively across Asia, Europe, Latin America, and Africa for trend research, sourcing, and design inspiration.
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Areas of expertise
Creative & Design Direction
Private Label & Licensed Development
Global Sourcing & Vendor Management
Assortment Strategy
Brand Building