CREATIVE DIRECTION
Brand, PRINT, DIGITAL MARKETING AND E-COMMERCE
AREAS OF CREATIVE EXPERTISE INCLUDE:
WEB DEVELOPMENT - project management - shopify - squarespace - photo production - art direction - styling - market research - strategy - brand expression - copy writing - analytics - visual merchandising - concept design - pitch decks - branding - trend research - brand guidelines - merchandise planning - email marketing - web design - graphic design - SOCIAL DESIGN - PRESENTATION DESIGN - TREND FORECASTING - MOTION GRAPHICS - EXHIBITION DESIGN - INTERIOR DESIGN
CREATIVE DIRECTION, WEB DESIGN AND brand management
WILL LEATHER GOODS - WEBSITE RELAUNCH 2022
-DEFINED GOALS, TARGET AUDIENCES, MESSAGE AND COMPETITION
-DEVELOPED WIREFRAMES, SITE ARCHITECTURE AND VISUAL DESIGN
-ART DIRECTED AND PRODUCED VISUAL CONTENT
-DEVELOPED COPY AND BRAND VOICE
CREATIVE CONTENT FOR SOCIAL, ECOMMERCE, WHOLESALE, RETAIL AND EMAIL MARKETING
DEVELOPED
BRAND GUIDELINES
PROGRAMS + SOFTWARE UTILIZED:
SHOPIFY - KLAVIYO - SLACK - G-SUITE - ADOBE - CANVA - ASANA - ILLUSTRATOR
PHOTOSHOP - GOOGLE ADS - FACEBOOK ADS - AFTER EFFECTS - MICROSOFT
WEB DESIGN, DEVELOPMENT AND CREATIVE DIRECTION
DOWN EAST STUDIOS - BRAND + WEBSITE LAUNCH
-DEFINED GOALS, TARGET AUDIENCES, MESSAGE AND COMPETITION
-DEVELOPED WIREFRAMES, SITE ARCHITECTURE AND VISUAL DESIGN
-ART DIRECTED AND PRODUCED VISUAL CONTENT
-DEVELOPED COPY AND BRAND VOICE
