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      <video:title>Pantone × Indego Africa</video:title>
      <video:description>Explore Maggie Copeland’s Pantone × Indego Africa project, creating shared color tools and training to connect refugee artisans with global brand partners.</video:description>
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      <video:description>Explore Maggie Copeland’s Pantone × Indego Africa project, creating shared color tools and training to connect refugee artisans with global brand partners.</video:description>
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      <video:description>Explore Maggie Copeland’s Pantone × Indego Africa project, creating shared color tools and training to connect refugee artisans with global brand partners.</video:description>
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      <image:title>Will Leather Goods</image:title>
      <image:caption>Logo for Will Leather Goods featuring a silhouette of a calf with a large background. Text includes 'WILL,' 'EST. 1981,' 'LEATHER GOODS,' 'AN ADLER FAMILY CO., EUGENE, OREGON,' and 'USA.' A small section of a map is visible on the right.</image:caption>
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      <image:title>Will Leather Goods</image:title>
      <image:caption>A collage showing a man working on leather crafts, a close-up of leather and stitching, a woman by a rocky shoreline, and a person measuring leather with a ruler, with a background of map outlines and text about leather craftsmanship.</image:caption>
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      <image:caption>A profile of Will Adler wearing glasses and a wide-brimmed hat, working with leather in a workshop. The image accompanies a brand story about his background and partnership in leather goods.</image:caption>
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      <image:title>Will Leather Goods</image:title>
      <image:caption>A collage with the title 'Values That Define Us' at the top. The left side features a list of values in bold black and gray text, including words like 'honest,' 'authentic,' 'family,' 'trustworthy,' and 'kind.' The right side has three pictures: an older man with glasses smiling in a colorful shop, a woman in a green jacket riding a bicycle outdoors, and another person walking in a city setting. The background includes a map with blue lines.</image:caption>
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      <image:title>Will Leather Goods</image:title>
      <image:caption>A colorful magazine or brochure layout with a title "The Road Forward" and a paragraph about the company's commitment to sustainability, growth, and storytelling. Contains a background map on the left and a photograph of a dirt road in a hilly landscape with an off-road vehicle on the right.</image:caption>
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      <image:title>Will Leather Goods</image:title>
      <image:caption>A brand guideline page featuring four images: a cactus near the ocean, a neon-lit car at night, an aerial view of mountains and coastline, and a woman with a skateboard beside a car at sunset. The text discusses the brand's roots, global presence, and dedication to timeless craftsmanship inspired by the American West.</image:caption>
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      <image:title>Will Leather Goods</image:title>
      <image:caption>Design board showing logo and branding guidelines for Will Type &amp; Logo, including font samples, do's and don'ts, and application examples, with a map and leather texture background on the right side.</image:caption>
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      <image:title>Will Leather Goods</image:title>
      <image:caption>An infographic titled 'Color &amp; Texture' explaining a brand's focus on natural materials and layered visuals. It includes a color palette on the left with shades from black to cognac, and sample textures and patterns like wood, fabric, leather, and a map of Sugarlands. The text emphasizes natural, durable, and antique-inspired materials used in their products.</image:caption>
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      <image:title>Will Leather Goods</image:title>
      <image:caption>Text reading 'TELLING OUR STORY' with a map of Eugene, Oregon, on the right side and a logo for Will Leather Goods on the top left corner.</image:caption>
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      <image:title>Will Leather Goods</image:title>
      <image:caption>A digital graphic displaying tips for authentic product photography. It features five sections: a woman walking in nature, a collection of leather accessories including belts and a watch strap, a leather handbag, a leather hat, and a man taking a picture with a camera. The tips emphasize natural appearance, off-white or natural backgrounds, using the product on a model, and avoiding over-styling to focus on material quality.</image:caption>
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      <image:title>Will Leather Goods</image:title>
      <image:caption>Collage of travel and outdoor adventure scenes, including beaches, lakes, forests, and people enjoying nature, with overlaid text about road tripping and storytelling.</image:caption>
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      <image:title>Will Leather Goods</image:title>
      <image:caption>Collage of outdoor and travel scenes featuring people, nature, and merchandise including guitar straps, belts, and travel bags, alongside promotional text for a brand partnership.</image:caption>
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      <image:title>Will Leather Goods</image:title>
      <image:caption>Collage of photos illustrating Will Adler's brand story, including craftsmanship, family, leather expertise, and giving back; with text highlighting his global talent, family heritage, leather craftsmanship, lifetime guarantee, and stories of giving.</image:caption>
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      <image:title>Will Leather Goods</image:title>
      <image:caption>A corporate poster with the title 'Our Voice Speaks to Our Values' displaying text about being inspirational, timeless, wise, genderless, inclusive, warm, and welcoming. It features images of a map, a person working with leather, a person making watches, a boats on a river, and a person using a microscope. The bottom of the poster states, 'We inspire our customer and are inspired by our customer.'</image:caption>
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      <image:caption>Graphic showing the social media focus areas of Will Leather Goods on TikTok, Instagram, Facebook, and Pinterest, highlighting the importance of storytelling, customer engagement, and product presentation.</image:caption>
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      <image:caption>A collage of four photos set against a background of a map. The top left photo shows a couple sitting on a bed inside a wooden cabin, looking out a window. The top right photo features a man and woman in a cozy wooden room, with the man walking a dog. The bottom left photo is of a couple sitting on a blanket at the beach, with the ocean and trees in the background. The bottom right photo depicts two men walking outdoors through a forested area.</image:caption>
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      <image:title>Will Leather Goods</image:title>
      <image:caption>A graphic with the large, bold text 'OUR STORES' in the center. The background is light with map lines and a small logo of a pig with the words 'WILL LEATHER GOODS' in the top left corner.</image:caption>
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      <image:title>Will Leather Goods</image:title>
      <image:caption>A webpage with text about a leather goods brand's storytelling, values, and product features, alongside a collage of images including a man lying on a vintage sofa, leather bags, people traveling and outdoors, and a map of the Pacific Highway.</image:caption>
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      <image:title>Will Leather Goods</image:title>
      <image:caption>Storefront display with leather bags, wallets, and accessories, showcasing textured shelving and cohesive rustic decor, with text describing Leather Goods store experience and product emphasis.</image:caption>
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      <video:title>Will Leather Goods</video:title>
      <video:description>Explore Maggie Copeland’s Will Leather Goods case study, featuring brand direction, visual identity, guidelines, e-commerce, and digital creative direction.</video:description>
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